Blog #7

DeBourgoing tells us how Hip Hop artist in the LA area use Transmedia to become successful artists. There are many ways transmedia is beign used, but the main one is the distribution of music over the internet. This allows artist to be visible to a wider audience without the need of a production company, and for very cheap. Hip hops has used transmedia since its beginnings with the use of sampling and collaboration with others, but with new media and technology artist are able to learn from each other, interact, produce and distribute music without the corporation. Moreover, they are able to connect with people outside of their cities with the help of social networking sites like Facebook and YouTube. The best example I can think of is Soulja Boy. He was a Myspace artist before making it to the mainstream.

Dj Spooky's argument in this section is somewhat complex. He says that DJing is like writing and writing is like DJing. Dj Spooky says that phonograph means sounds writing and in a era of rhythm science both serve as recursive aspects of information collage where everything from personal identity to the codes used to create art or music are available for the mix (64). The information we receive through the media we used like social networks allow us to create a mix of our identity and out thought.