Blog #4

Weinberger suggest 4 new strategic principles to rethink the ways we organize physical objects and ideas.

- Filter on the way out, not on the way in.

Weinberger tells a story of his friends that works at The Harvard Business Review. The job of the friend was to filter all the work submitted to the Journal. In this case, this person's job is to make sure the stuff published is "worthy" for the readers of The Harvard Business Review, but who is this person to say that something filtered out can't be of use for a reader?. In the third order of order, filtering on the way in decreases the value of that abundance by ruling out items that might be of great value to a few people (Weinberger 103). What this means is that user should filter the information for the to assign the value of a particular work to a particular person at a particular time (uff.. that was long)

- Put each leaf on as many branches as possible

This concept is very easy to understand if you have some presence in cyberspace. We are use to think that a leaf hangs from only one branch, but with information in the internet, we must hang it in as many branches as possible. This is done by tagging pieces of information with as many tags as possible.

-Everything is metadata and everything can be a label

This one is a little hard to grasp even thought we probably use this concept every time we look for something online with a search engine. By everything is metadata, Weinberger means that any information you know can and should be used as a keyword to find data, and data is something you do not know. He gives us the example on how you can use the keyword "shakespeare" to find a shakespeare play which title you don't remember or you can use a quote from a play whose author you don't remember and gets as result "shakespeare. In the third order of order, everything is connected and therefore everything is metadata (Weinberger 105)

- Give up control

Users are now in charge of the organization of the information they browse (Weinberger 105). Remember the person that works at the harvard business review? that person is out of a job in cyberspace. Users help other user understand information and data out on websites. take for instance Netflix, user are able to rate movies and when you search for a movie it will show other movies users like and it will suggest you to also watch those.

All of these are important because in Web 2.0 the user has control of the content of the web. Before Web 2.0, the information was very linear. In web 2.0 most of the information out there is shared by other users and all of us customize the information to better suit our needs.